Samsung Rising (2 of 2): How Samsung Took a Bite Out of Apple | Author Geoffrey Cain

Episode 149

May 8, 2020

Guest: Geoffrey Cain
author of
Samsung Rising

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Geoffrey Cain, author

Host

Joe McPherson

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  • Did Samsung outright copy Apple’s iPhone in the beginning?
  • How is it better to be a “challenger brand” <–every marketing student should study this
  • Did the U.S. Supreme Court really rule in Samsung’s favor?
  • How did Samsung surpass Apple in features and in marketing?
  • The Samsung scandal that put the latest CEO in jail.

The anti-semitic campaign Korean media used to protect Samsung

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